Planet Fitness
Elderly people need more physical activity yet exercise less than younger generations.
Introducing Golden Hour: a dedicated time each week when we kick out all youngsters.
Work out however you want - we’ll even send our shuttle to pick you up and drop you off.
Golden Hour - Features & Programming
We’ve set up Golden Hour with YOU in mind:
Dimmed lights
Music from the ‘60s, ‘70s, and ‘80s
Trainers ready to provide hands-on support
Special Golden Hour short-form programming on all our TVs and treadmills
Branded Shuttles
Planet Fitness-branded shuttles will pick up retired seniors from retirement homes and take them on a workout field trip.
OOH
Social
We’ll partner with elder creators on TikTok - such as Grandma Droniak, Retirement House, and The Old Gays - to get them into Planet Fitness for a workout.
